A strong integrated lead-gen strategy is what every real estate developer needs for sky-high return of investment.
In order to receive an amplified return-on-investment, real estate developers must follow an integrated lead-gen strategy to re-evaluate their position in the property market constantly. Following are few of the factors to keep in mind to generate high returns on your real estate lead generation campaigns.
Opt for content your audience will find engaging
Content marketing is an advertiser’s new best friend. 71 percent of consumers today feel bombarded with ads on social media. Instead, they want more than just a flashy product commercial; they want an experience, a little taste of what to expect. Content Marketing can achieve that by creating and distributing valuable, relevant and consistent content. The method also adds a layer of trust in the target audience, creating what brands crave the most – loyalty towards their products. More about Social Media For Real Estate
Popular content forms in use today
Infographics:
Pretty much self-explanatory in its naming, Infographics is a presentation of data in a visual way. The concept is widely popular among readers and Gives License To Creative Freedom In Graphical Presentation, Adding Loads Of Value To The Written Content. Being a more comfortable way to consume information from, Infographics are likely to be shared three times more on Social Media than general content posts.
Short and sweet, Memes are one of the easiest content forms you can make. But bear in mind that they work best for entertainment, rather than providing information. If done right, memes have a High Chance Of Going Viral, as consumers love nothing more than to share something outright hilarious.
Videos:
If a picture is worth a thousand words, then videos are worth a million. No matter what you are promoting, there are always ways to present it in the form of a video. Videos have proven to be one of the most searched forms of information or entertainment, so to give your SEO a big boost, Consider Making One That Is Relevant To Your Brand, Product Or Service.
Guides and e-books:
Guides are a detailed form of content that are specifically meant for sharing information. Guides work well for SEO as Google’s crawlers are now paying more attention To Long-Form Content That Mixes And Matches Other Content Forms.
Product reviews:
Like books, product reviews will boost your brand’s credibility, and if you Engage Professionally With Services Providers And Manufacturers that are relevant to your industry, that credibility increases tenfold. Collaborate with influencers who can review your product and add a trust factor among consumers.
“How-to” posts:
The age-old 5Ws & 1H concept is still effective to date, and a “How to” post is something that is frequently searched. If you are SEO hungry, “How to” posts will help up your game, as the format Takes Advantage of Long Tail Keyword Searches, ultimately bumping up your site ranking.
Lists:
Humans are hardwired to be obsessed with lists. If you make one relevant to your product or service, chances of it being read are very high. Lists are everywhere and can comprise of anything. More about Facebook Marketing For Real Estate
Case studies:
Nothing spells professionalism better than a good old case study. Need to explain what your product or service is and its impact on consumers? Perform A Case Study With All Those Intricate Details. Ultimately, you’ll get a healthy dose of credibility and, if promoted well, a strong consumer following.
Podcasts:
The radio may have lost its charm among general audiences today, but audio files still hold high regard among commuters who like a good plug and play of useful information. If your target audience falls under such a category, podcasts could be a useful medium for some knowledge sharing.
Remember, there is no hard and fast rule that you must try every form of content marketing. Instead, Focus On Adapting And Implementing An Idea Into A Select Content Type. When that idea morphs into a quality piece of content, your target audience will evolve from one-time consumers to a dedicated and loyal fan following.
Facebook marketing for real estate 